Revolutionising Product Visuals: A Behind-the-Scenes Look at Our Collaboration with Freet


Today, we’re thrilled to take you behind the scenes of our recent collaboration with Freet, the renowned Richmond-based barefoot shoe company. In this post, we’ll explore how we revolutionised their product visuals, creating a captivating and interactive experience for their customers. Join us as we delve into the details of this remarkable project and showcase some of the content we produced along the way.

A Footstep into Innovation:

Freet has always been committed to offering customers the best barefoot shoe experience. In line with their vision, we partnered with them to develop a cutting-edge system that brings their shoes to life. By integrating a 360-degree spinning feature directly on their website, we’ve empowered visitors to explore every angle of the shoes in a seamless and interactive manner.

Capturing the Essence:

The resulting high-resolution product photographs expertly capture the sleek elegance and exquisite details of each shoe. From the precise stitching to the carefully crafted contours, our images showcase the impeccable craftsmanship and attention to detail that define Freet’s new additions. While the colour palette of this collection features shades of black, white, and grey, our visuals beautifully emphasise the fine textures and impeccable fit, ensuring that customers can appreciate the refined aesthetics and unparalleled comfort of these shoes.

Step into a Three-Dimensional Experience:

In response to the challenges posed by the recent COVID-19 pandemic and worldwide lockdowns, we developed an innovative 360-degree spinning system that served as a lifeline for customers seeking a hands-on experience with products in a virtual setting. With physical interactions limited or impossible, our solution was designed to bridge the gap between the online world and the real-world shopping experience.

Through this groundbreaking technology, Freet’s website visitors can now enjoy a fully immersive and tactile encounter with the shoes. As customers navigate the web pages, they can effortlessly engage with the shoes by spinning them in three dimensions. This interactive feature, born out of necessity during a time of restricted access to physical stores, enables users to examine the shoes from various angles, just as they would if they were holding them in their hands.

Our 360-degree system successfully simulates the sensation of a real-world hands-on experience, providing customers with the confidence and information they need to make informed purchasing decisions. It has become a powerful tool, allowing Freet’s customers to explore the shoes’ design, fit, and intricate details, even in the absence of physical contact.

Elevating Social Channels:

We didn’t stop at enhancing Freet’s website; we also provided visually stunning content for their social media channels. Our visually appealing images and videos will grab attention, inspiring Freet’s followers to engage with their brand. Whether it’s showcasing the shoes in action or highlighting the unique features, our content will help Freet stand out in the crowded social media landscape.

Empowering Informed Decisions:

With our comprehensive visuals, Freet’s customers can make informed decisions when choosing the perfect barefoot shoe. By presenting the shoes from multiple angles, we ensure that customers have a complete understanding of their design, functionality, and overall aesthetic appeal. This transparency builds trust and confidence, resulting in higher customer satisfaction and increased conversions.


Our collaboration with Freet has been a thrilling journey of innovation and creativity. Through our expertise in product photography and videography, we’ve transformed their product visuals into an interactive and immersive experience. The spinning shoe feature, combined with our captivating content, breathes life into Freet’s new lineup and elevates their online presence. We’re proud to have played a part in revolutionising the way customers explore and engage with their products. By bridging the gap between physical and virtual experiences, we’ve empowered Freet’s customers to make informed decisions and connect with their brand on a deeper level.

As we continue to push the boundaries of visual storytelling, we invite you to stay tuned for more exciting updates and projects. Together with Freet, we are dedicated to providing innovative and immersive experiences that enhance the way customers interact with products.

Thank you for joining us on this behind-the-scenes journey, and we look forward to sharing more remarkable collaborations in the future. Remember to explore Freet’s website to experience the captivating 360-degree spinning feature first-hand. Revolutionise the way you engage with barefoot shoes, one spin at a time!

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