We produced this short explainer video to introduce the Magikote card cleaning machine to hotel buyers and industry professionals. The goal was to quickly and clearly communicate the machine’s value as part of a “Sanitised Keycard Policy” — giving guests and reception staff added reassurance about hygiene standards.
The video uses a calm, authoritative voiceover (generated via AI) to outline the machine’s key benefits:
- Sanitises up to 30 hotel key cards in one 60-second cycle
- Minimises environmental impact compared to wet wipes
- Reduces germ exposure for staff handling hundreds of cards daily
Visually, the video combines product close-ups, motion-controlled camera work, and probe lens footage to reveal the inside of the machine in use, along with clear text overlays to communicate the process without overcomplicating things. The tone is clean and efficient — perfectly aligned with the product’s purpose.
This under-60-second video is designed to be used on websites, in distributor presentations, or shared directly with hotel procurement teams. It gets to the point, shows the product in action, and helps viewers understand why it matters.
Looking to explain your product in under a minute? We create compact, informative videos that make your message clear and compelling.