We’ve had the privilege of working closely with Freet Barefoot for several years, capturing the essence of their innovative footwear through photography. But recently, We’ve embarked on an exciting new chapter in our journey together—a journey that involves not only capturing moments but also bringing their products to life through the power of video.
The past few months have been a whirlwind of creativity and collaboration as we geared up for the launch of Freet Barefoot’s latest collection just in time for the festive season.
Our mission? To not only showcase the beauty and functionality of Freet Barefoot’s shoes but also to build anticipation and excitement among their dedicated community. And what better way to do that than through a series of carefully crafted videos that offered a sneak peek into what was to come?
Video 1: The Freet Black Friday Sale has landed!
We kicked things off with a bang, announcing the arrival of the Black Friday Sale. From exclusive discounts to limited-time offers, the Freet Barefoot community was buzzing with anticipation.
Video 2: Sneak Peek: Freet Barefoot’s New Product Lineup!
With curiosity piqued, we teased viewers with a sneak peek into the upcoming collection. Through captivating visuals and tantalizing glimpses of the new shoes and boots, we set the stage for what was to come, leaving our audience eagerly awaiting the big reveal.
Video 3: New Freet Shoes Are Here!
Finally, the moment arrived. With anticipation at its peak, we unveiled the latest additions to the Freet Barefoot family. Each shoe and boot was briefly showcased in all its glory, highlighting the craftsmanship, comfort, and sustainability that Freet Barefoot is known for.
But our work didn’t end there. With each new shoe and boot, we dove deeper into the story behind the design, the materials used, and the inspiration behind it all. A series of videos were produced for each of the six shoes in this launch and these videos were timed for release to coincide with the shoes arriving in each of the three international regions (UK, Europe and America).
(We’ll not show all of them here, just the product launch promo for one of them – Calver)
Video 4: Introducing Freet Calver!
As the spotlight shifted to the Freet Calver, we delved into the details that set this shoe apart from the rest. From its sleek design to its flexible sole, we left no stone unturned in our quest to showcase the unique features of each product.
Although these ‘product launch promo videos’ are only short, they relied heavily on no less than three separate ‘motion control systems’ and out ‘new virtual set’ that enabled us to produce these videos in a much shorter space of time than would normally have been possible. Moving forwards, this is a new way of shooting that is going to open up all sorts of new possibilities in our commercial product photography and video!
And so, our journey continues. With a five-year marketing plan in place, we’re just getting started. From promotional projects to collaborations with social media influencers, there’s plenty more excitement on the horizon. Additionally, we’re planning LOTS more varied content for the Freet brand moving forwards – with a lot of videos already shot and in the edit phase, and MANY more planned!
We feel incredibly grateful to be a part of this journey with Freet Barefoot, and are excited to see where it takes us next. So here’s to many more adventures, countless more videos, and a future filled with barefoot bliss.