As part of Hotel Festive’s targeted distributor campaign, we created a customised version of their Christmas promotional video tailored specifically for Bidfood. This variant used the same elegant product footage as the core video but included custom titles, subtle branding elements, and an adjusted voiceover to directly address Jay Browne, the buyer at Bidfood.
The video retained a premium, festive tone throughout, ensuring it would appeal to both internal buyers and end clients while reinforcing Hotel Festive’s positioning as a supportive and adaptable supplier. By creating a version that felt uniquely relevant to Bidfood, Hotel Festive demonstrated their willingness to go the extra mile to support distributors with content that feels bespoke.
This tailored approach is now being expanded into a full campaign, with dozens of similar variations in development for other key distribution partners across the hospitality sector.
Need something tailored for your distributor audience? We specialise in producing custom-branded videos that keep your message clear, confident, and focused.