Every year, the Georgian Theatre Royal (Richmond) turns into a world of glitter, music and storytelling — and this year’s Cinderella is no exception.
🎬 Watch the Official Trailer (shown in local cinemas and across social media):
RightClickStudios was commissioned to produce a full cinematic trailer and a series of social media promo videos for the 2024/25 Panto season, designed to create excitement, drive ticket sales, and showcase the unique charm of live theatre.
Rather than simply filming a rehearsal, we developed a fully produced cinema-style promotional film, crafted to look and feel like a genuine film trailer.
The main trailer was shown in local cinema screens ahead of feature films, as well as across social media, email marketing, and the theatre’s website.
The Concept
Cinderella is full of transformation, magic and charm — so we leaned into that visually.
The stylised concept included:
✨ Subtle reference to this being the second time the theatre has presented Cinderella
🏰 Inclusion of a (fictional) legend surrounding Richmond’s “other castle”
🌟 Magical transitions and special effects — especially echoing the theatre’s annual transformation
👧 Strong appeal for younger audiences
🎭 Acknowledgements and in-jokes for returning Georgian Theatre Panto-goers
🎫 A clear and compelling “Book Your Tickets” call-to-action
Behind the Camera
To create this unique pre-production trailer, we combined:
🎬 Motion capture for animated character performances
📸 High-resolution 4K capture for cinema projection and social platforms
🖥️ Precision colour grading for warm festive tones and theatrical richness
🔊 Clean, broadcast-ready audio with normalisation for cinema and social delivery
The result is smooth, cinematic motion that feels intentional — giving the trailer a polished, film-quality presence.
Multiple Versions — One Cohesive Campaign
To support ticket sales across multiple platforms, we produced:
🎞️ Full 2-minute cinema trailer
📱 Social media teasers in multiple durations and formats (horizontal, square and vertical)
🔁 Versions fully licensed for each platform
🖥️ Website-optimised export with title overlays and booking links
✉️ Email-friendly file versions for use in theatre newsletters
Why This Works
At this stage, there were no cast rehearsals, no costumes, and nothing from the actual production to film — which meant the aim wasn’t to show the Panto, but simply to remind people that Panto is coming, and tickets were already on sale.
So rather than trying to represent the show, we focused on:
✨ The timing
✨ The tradition
✨ And the familiar excitement that builds in the run-up to Panto season
We used festive visual cues, the theatre’s own branding style, and even a couple of subtle in-jokes that previous audiences would recognise — small touches that quietly reinforce the idea that the Georgian Theatre Panto is a local tradition worth returning for.
This kind of early promotional content doesn’t need to explain the full story — it simply needs to start the conversation, build anticipation, and prompt people to book.
💬 Planning a theatre, arts or events promotion?
Whether it’s a cinema trailer, social media content or a complete promo campaign, I’d love to help bring your production to life.
📞 07980 878282
📧 info@rightclickstudios.com
🌐 RightClickStudios.com