This video was originally produced as a proof of concept, using existing footage from earlier shoots. The goal was to test the effectiveness of music-led content in promoting Hotel Festive’s Christmas crackers to the hospitality sector. One standout version featured a jazzy, upbeat soundtrack inspired by the warm, festive tone of Michael Bublé’s Christmas albums.
The video was created without voiceover, allowing the music and visuals to carry the message. This made it ideal for use in social media posts, distributor channels, and customer-facing spaces where branding needs to feel natural and unobtrusive. Despite its experimental nature, the video struck the perfect balance between polished presentation and festive charm.
Hotel Festive were so pleased with the result that it has now become the foundation for a much larger campaign. We are currently in the process of producing as many as 50 similar videos over the coming months — each highly targeted to specific distributors, sectors, or audience types within the Christmas hospitality industry. These music-led shorts are designed to maximise reach and relevance, helping Hotel Festive grow their visibility and appeal with minimal production friction.
Looking to create music-led video variants that broaden your brand’s appeal? Let’s explore how we can help you produce content that fits every audience.